Your SEO roadmap needs to be more than a list of activities. Every line in the list could be worth doing, but they should also tell you why it matters, what it’s supposed to accomplish, or what happens if it slips a quarter. A roadmap should answer “so what” for everything on it. Otherwise, you’ve built a backlog. It’s important to note the difference because roadmaps and backlogs serve different purposes, even though they’re sometimes mistaken for interchangeable. SEO backlogs vs. roadmaps A backlog is where ideas, patches, or nice-to-haves sit and wait their turn, while a roadmap is where you show measurable outcomes tied to initiatives…
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