When a business appears in Google Maps , the listing you see is the end product of a much larger system. Behind it sits a canonical geographic entity assembled from multiple data sources, connected to the Knowledge Graph and the web, scored by several ranking systems, filtered through geographic and semantic retrieval, personalized for the user, and finally passed to a rendering engine that decides what can actually appear on the map. Our team recently obtained a binary exposing a non-public scope of Geostore, the system Google uses to represent geographic entities. We crossed it with Maps protocols, network traffic, the web index, mobile…
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