Patricia Clark, vp, go-to-market, Nexxen AI has become more than the topic du jour. It’s the topic of the year — and probably the decade — in and outside the world of advertising. For agencies, AI presents particularly compelling opportunities: less manual work, faster insights and a greater ability to connect planning, activation, optimization and measurement. And as agentic AI develops, a natural language request could become a coordinated, multi-step workflow spanning different data, media and technology platforms. It’s one of many reasons interoperability matters, as agencies shouldn’t have to choose between flexibility and innovation,…
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