Social & Advertising · via Digiday

‘It will take a few years’: WPP CEO Cindy Rose says outcome-based pay is still years away

9h ago · curated by Catalyst Web Trendz

‘It will take a few years’: WPP CEO Cindy Rose says outcome-based pay is still years away

Loud as the chatter about outcome-based remuneration is across the holdco space, the reality of it is still some way off, according to one of its most vocal proponents, WPP CEO Cindy Rose. It’s a notable admission given Rose has made outcome-based pay a core pillar of WPP’s turnaround plan, overhauling how global client leaders — the senior execs running the biggest accounts — get paid, tying it directly to client growth. Getting clients to pay the same way is another matter. So far, only one has: Jaguar Land Rover. “If you look at the history of this industry, the commercial model has been evolving for the past 40 years, and I think we’re…

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