Social & Advertising · via Digiday

Kai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creators

18h ago · curated by Catalyst Web Trendz

Kai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creators

Last week, streamer Kai Cenat (who has tens of millions of followers across Instagram, Twitch, and YouTube) hosted the second-annual Streamer University, a five-day creator bootcamp at Hendrix College in Conway, Arkansas that was streamed live on Twitch and YouTube. During the bootcamp, larger creators like Ludwig Ahren and Imane “Pokimane” Anys gave classes to smaller streamers (handpicked to attend Streamer U) about sponsorships, growth, branding and more – all of it livestreamed to fans and aspiring streamers alike. According to metrics taken from Cenat’s channel , Streamer U peaked at 1.2 million concurrent viewers on Twitch, a 120%…

This is a curated summary. The full story was reported by Digiday.

Read the full story at Digiday
Put this to work

What it means for your brand.

Stories like this are exactly the terrain we work in every day. If this trend touches your growth plans, these are the services to look at: