This story was first published by Digiday sibling Modern Retail . Kroger has made advertising part of its AI shopping assistant on day one, following the implementation of advertising features on competitors’ chatbots. Last week, Kroger launched an AI assistant within the websites and mobile apps of most of its grocery banners, excluding Harris Teeter. The assistant was developed in partnership with Cooklist, an AI platform for grocers. Shoppers can use the assistant to plan meals, find recipes and build a cart around budgets or dietary needs., according to Kroger Precision Marketing — the grocer’s retail media business — which detailed the…
This is a curated summary. The full story was reported by Digiday.
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