Like many creators, Julie Sousa’s journey first started during Covid, when she began uploading educational interior design videos to TikTok. She already had a successful interior design business based in Boston, but quickly realized as her follower count grew that there was more money in doing her own projects and building out her creator career. But Sousa, like many creators, eventually reached a point where her creativity and content production took a backseat to contract negotiations and wading through a sea of partnership emails. Two years into her journey, she decided to start working with Emma Clarke, director of talent at Currents…
This is a curated summary. The full story was reported by Digiday.
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