No one can dispute that technology has muscled its way into the world of marketing in such a strong way, it’s now a must-have skill for many agencies serving their clients. Among the leading agencies winning from this skill is Instrument, one of the agencies in Stagwell’s Code and Theory Network. Instrument’s CEO, Laurel Burton, explained that the agency applyies technology-driven creative solutions immediately with a new client — or even in the pitch process — to get them to think beyond the parameters of what they’re comfortable with. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to…
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