Meta is expanding Meta AI for small businesses, giving advertisers the ability to connect their Meta ad campaigns and Google Workspace data directly to the AI assistant for campaign analysis, optimization and automated reporting. The new capabilities are rolling out across Meta AI on the web, mobile and desktop, giving paid media advertisers another AI-powered tool for understanding performance and identifying potential campaign changes. Why we care. Meta is bringing generative AI closer to the day-to-day work of paid media management. Being able to interrogate campaign data, identify struggling creative, assess audiences and budgets, and…
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