Moving from Google Display to Demand Gen: What you’ll lose and gain

You’re not imagining it. Before we could stop to think about the implications of a DSA-less world , Google announced that Display campaigns, too, will be heading to the big UI in the sky, joining Smart Shopping, Discovery, and Local campaigns. As Google pushes advertisers toward more automated campaign types, campaigns with the most granular controls are disappearing. Google’s deprecation of this campaign type isn’t surprising. The use of standalone Display Network campaigns has declined significantly since Demand Gen developed similar capabilities, and advertisers have shifted budgets toward AI-driven alternatives. After the announcement in…

This is a curated summary. The full story was reported by Search Engine Land.