Social & Advertising · via Digiday

Mythbusters: AI visibility’s biggest misconceptions

18h ago · curated by Catalyst Web Trendz

Mythbusters: AI visibility’s biggest misconceptions

Brands are worried about how they show up in LLMs as calls for AIO strategies reach a fever pitch. There’s urgency to this topic: an estimated 30% of shoppers are using AI for product research, according to a recent Brainlabs report . A year ago, that figure was just 12%. With any new popular methodology comes a slew of misconceptions. Digiday caught up with four AI visibility agency experts to debunk some of them: Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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