Nearly 30% of holiday budgets expected to be spent by the end of October

This story was first published by Digiday sibling Modern Retail . A new report from Deloitte highlights how drastically holiday shopping patterns have changed in recent years. According to the consulting firm’s annual holiday shopping survey, 22% of respondents plan to start their holiday shopping earlier than last year, and 28% of shoppers’ budgets are expected to be exhausted by the end of October — the highest level reported in six years. Beyond starting earlier, shoppers are also doing more of their shopping outside of Black Friday and Cyber Monday. Forty-two percent of respondents say they plan to participate in October sales events, an…

This is a curated summary. The full story was reported by Digiday.