Social & Advertising · via Digiday

Nielsen to take DoubleVerify private for $2.15 billion as public ad tech stocks stumble on mixed Q2 earnings

18h ago · curated by Catalyst Web Trendz

Nielsen to take DoubleVerify private for $2.15 billion as public ad tech stocks stumble on mixed Q2 earnings

Related Insights Member Exclusive Ad Tech Briefing: Embattled, embittered and determined Subscribe To Read Read More Second-quarter earnings calls usually serve as a brief interlude in the traditional summer lull for business news, but this week’s offerings in ad tech bucked that trend with one of the most renowned names in the sector set to be taken private, while others posted faltering revenue-growth rates, if not marked decline. In summary, it was a week that’s likely to further fuel speculation that more public ad tech companies will follow the likes of the ad verification duo Integral Ad Science and DoubleVerify, plus LiveRamp, by…

This is a curated summary. The full story was reported by Digiday.

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