Fresh off research showing that ad avoidance isn’t just limited to a set of consumers disgruntled with marketers’ messaging , especially across the TV spectrum, Omnicom Media has partnered with in-content advertising platform Rembrand to craft what it’s calling a first-to-market capability that lets brands identify, plan and activate in-content placements across first-look premium streaming inventory. Digiday has learned that the holding company’s media agency network is in negotiations with several media companies with streaming platforms, but couldn’t name any due to last-minute negotiations. Together, they plan to make use of Rembrand’s…
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