Social & Advertising · via Digiday

Omnicom said its integration of IPG is nearly done, and the results are starting to show it

2h ago · curated by Catalyst Web Trendz

Omnicom said its integration of IPG is nearly done, and the results are starting to show it

In announcing its solid third-quarter earnings on Thursday, Omnicom appears to be on track to wrap up its integration of Interpublic Group, which it closed on buying just under a year ago. Omnicom CEO John Wren declared as much in an interview with Digiday, during which he, chief growth and solutions officer George Manas and chief technology officer Paolo Yuvienco explained the holdco’s priorities going forward — which include pushing the Acxiom/Real ID identity solution hard in the market, connecting that to Omnicom Media and ensuring that connection extends into all of Omnicom’s agencies through its Omni marketing intelligence platform. A…

This is a curated summary. The full story was reported by Digiday.

Read the full story at Digiday
Put this to work

What it means for your brand.

Stories like this are exactly the terrain we work in every day. If this trend touches your growth plans, these are the services to look at: