OpenAI appears to be experimenting with a new ChatGPT advertising format that replaces the traditional destination website with a conversational AI agent tailored to each business. Instead of sending users to a landing page, clicking an ad would open a business-specific ChatGPT conversation equipped to answer questions, surface products, and capture leads. What’s happening . OpenAI is laying the groundwork for what could be a fundamentally different type of online advertising. The workflow appears to have three key components: Business profiling. ChatGPT first crawls a company’s website to automatically generate a business profile. That…
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