The news that moves growth.
A daily digest of what's happening in search, social, AI and advertising — curated headlines linking to the original sources, refreshed every morning.
Curated from the sources we actually read.
Last updated: 15 October 2026, 04:30 IST
Search & Digital Marketing
How semantics and topical authority improve local SEO
Publishing more pages doesn’t automatically build topical authority. In many local SEO projects, the bigger challenge is deciding which queries deserve their own pages.…
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Does topical authority matter in AI search?
Some brands get away with broad topical focus. Forbes, for example, ranks well for everything from “bitcoin price” to “best pillows for neck pain.” But most brands are…
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Beyond Brand Sovereignty: How To Build An AI-Ready Source Of Truth
AI doesn't reward the best-optimized page. It rewards the highest-confidence evidence. Bill Hunt explains how organizations earn that confidence.
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The data-backed case for publishing less content
Quality over quantity is a familiar saying, but it’s not always an easy sell to executives and decision-makers who still believe publishing more content leads to better…
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The 4-step health check for your target ROAS and CPA
Target ROAS and CPA aren’t optimization settings. They’re business decisions. Many accounts inherit a target from a previous agency, finance team, or account manager…
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Designing A Measurement Framework Before You Touch GA4
Transform your Google Analytics 4 data into actionable insights with a solid measurement framework as your foundation.
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Your DAM solved the library problem. The activation problem is next. by ImageKit
Your DAM is working. Assets are centralized. Metadata is applied. Roles and permissions are in place. By every standard measure of a digital asset management (DAM)…
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AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited
AI Overviews are outpacing local packs across 15+ markets. Here is what location pages need to stay visible in AI-generated answers.
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Anthropic’s Claude Can Now Watch A Video And Learn Your Job
Anthropic's Claude Cowork can turn a video of a person doing a task into a skill so that it can do it too.
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Social insights fail to reach decision-makers: Here’s what the numbers say
Just 14% of social media professionals feel their organization is able to use social data properly.
Read on our siteHow to build a brand presence on Reddit in 2026
Looking to build an organic brand presence on Reddit? Follow these key steps.
Read on our siteSocial media is becoming less social
A new report suggests that people are feeling pressured to post online and have reduced their app activity as a result.
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The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
The upfront marketplace, long in the making this year, is nearing completion, as the major holding companies and larger independent agencies wrap their negotiations with…
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Future of TV Briefing: The streaming ad industry finally has levers to pull on quality
This week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls. Quality check…
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Albertsons’ new ‘micro sitcom’ is a big deal for retail media
This story was first published by Digiday sibling ModernRetail Retail media content is becoming more complex, with major brands making big investments in videos made…
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How Bloom Nutrition is expanding internationally
This podcast was first published by Digiday sibling ModernRetail Subscribe: Apple Podcasts • Spotify For many U.S. retail startups, expanding international distribution…
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Mastercard is tapping foodie creators to drive awareness and adoption
Mastercard recently rolled out an episodic social series focused on foodie creators visiting restaurants to help create buzz and grow their small business. It’s yet…
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Fears of Big Tech bias underpin debates around W3C’s Attribution API
In a relatively obscure industry standards body, the World Wide Web Consortium, Big Tech players, including Apple, Google, Meta, and Mozilla, are making inroads to…
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Why agencies are taking a hybrid approach to synthetic audience research
Traditional research can be slow, expensive and hard to scale but agencies are increasingly testing AI-generated personas to supplement things like media planning and…
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Menlo Ventures’ Matt Murphy explains what AI startups founders must do differently
Anthropic leaped to a $47 billion revenue run rate by May, compared to $9 billion in 2025. It’s the kind of growth that Menlo Ventures’ Matt Murphy says he’s never seen…
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The browser wars aren’t about search anymore — here are the best alternatives to Chrome and Safari
We’ve compiled an overview of some of the top alternative browsers available today aiming to challenge Chrome and Safari.
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Passionfroot raises $15M to expand its B2B creator marketplace to the US
Passionfroot, a German startup building a marketplace connecting B2B creators with brands, has raised $15M in a Series A round led by Insight Partners.
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Glow emerges from stealth at $1.2B valuation to challenge endpoint security in the AI era
Glow is targeting a new class of endpoint risks created by the rapid adoption of AI agents and developer tools inside enterprises.
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Synthesia’s AI training platform is moving beyond videos into live coaching
Synthesia launched AI Roleplay Sessions, an interactive enterprise training platform where employees practice workplace conversations with AI avatars that provide…
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