The news that moves growth.

ChatGPT topic ownership is rare, and SEO alone doesn’t explain it

Only 15.2% of ChatGPT topic categories had a clear brand owner across related buyer questions, according to a Semrush analysis. That means about 85% of categories had no…

Google Ads adds missed growth estimates to the Recommendations tab

Google Ads is bringing its “Missed Growth Opportunity” insights into the main Recommendations tab as a new beta, giving advertisers a clearer view of the traffic,…

Google Ads simplifies GA4 setup with bulk account linking

Google is rolling out a new way for advertisers to link multiple Google Ads accounts to a single Google Analytics 4 (GA4) property, making it easier to manage data…

3.5 Flash-Lite rolling out in Google Search

Google has released three new AI models today Gemini 3.6 Flash, 3.5 Flash-Lite, and 3.5 Flash Cyber and one of those models is rolling out now for Google Search. 3.5…

How to build curiosity into high-performing social ads

Capturing attention is no longer enough to create high-performing social ads. You also need to create curiosity that keeps people watching. Stopping the scroll and…

The new SEO rules for bloggers in 2026: Why clarity matters in AI search

For years, I told bloggers through audits, podcasts, and live trainings to write their content for “toddlers and drunk adults.” That was simple advice, and it worked. If…

Google’s AI Search Data Is Growing, But The Gaps Remain

Google is adding more AI search data across Search Console and Merchant Center, but clicks, individual queries, and key reporting details remain missing.

Schema for AI search: How to identify and prioritize entity gaps

After presenting a custom schema my team built to evaluate knowledge graphs for university programs, I saw firsthand how differently SEOs view the role of schema markup…

How To Run Profitable YouTube Ad Campaign Without 7-Figure Budgets

How do you make YouTube ads work without a seven-figure budget? Strong audience signals, separated placements, and honest CPM math.

How category framing changes which brands AI recommends

Most brands approaching AI visibility ask the wrong question: How do we get stronger as an entity so that LLMs recommend us more? In entity SEO , we tend to say, “Build…

The New Google Business Profile Playbook for AI Local Search

2027 Marketing Budgets: Why New Categories Beat Bigger AI Line Items

AI visibility, trust verification, distribution engineering, human oversight, measurement rebuild: the five budget lines that should replace your legacy channel buckets…

Why your match rate is the most important number you’re not tracking by Rokt mParticle

Ask a performance marketer which numbers they check every morning and you’ll get the same list: CPM, CTR, CVR, ROAS. Ask them their match rate on Meta or Google, the…

Google’s Liz Reid Discusses Persistent Autonomous Search

Google's Liz Reid discussed persistent search, a profound change to how users interact with search. A patent describes six triggers.

70% Of Top Retailers Are Invisible To Agentic Commerce – Here’s Why

Agentic commerce is here. Your next SEO win may be less about better content, more about being the easiest product for an agent to buy.

Meta’s AI-based layoffs allegedly targeted workers who had taken protected leave

The company used “a constellation of internal artificial-intelligence systems” to determine who would be included in its 10% reduction in force, per a lawsuit.

Pinterest advises brands to update their catalogs

In a tip sheet of best practices for brands looking to connect with shoppers in the app, the company said accurate pricing, complete descriptions and better titles help…

Negative sentiment threatens AI glasses push

Meta and Snapchat are both betting big on artificial intelligence-powered glasses, but consumer backlash could derail their strategies.

AI and the rise of the universal entertainment app

Over the past decade, streaming platforms competed by dominating individual formats like music, video, podcasts, or audiobooks. Now, as AI makes it easier to create,…

Data centers expected to use 4x more electricity by 2035

New data centers built through 2033 could consume as much electricity as India uses today.

Google releases three new Gemini models — but no 3.5 Pro

Google released Gemini 3.6 Flash, 3.5 Flash-Lite, and Flash Cyber, but the continued absence of Gemini 3.5 Pro raises fresh questions about its AI strategy.

US threatens sanctions against Chinese AI models over IP theft

Treasury Secretary Scott Bessent said the U.S. could sanction Chinese open AI models over alleged IP theft, expanding the Trump administration's campaign to slow China's…

Music streamer Deezer says more than 50% of daily uploads are AI-generated

Deezer said more than 90,000 AI-generated tracks were uploaded daily on the platform in June.

Gritt exits stealth with $32 million for robots to build solar plants — then, everything else

Gritt is coming out of stealth with $34 million and plans to automate the hardest tasks on construction sites.