Dentsu expands and consolidates its commerce and retail media offering under new leadership

As it works under new corporate leadership at a holding company level and regionally in the Americas, Dentsu is narrowly focusing on expanding and consolidating its commerce media offerings. To that end, Digiday has learned that Dentsu has hired Aisha Khan away from WPP Media to helm the offering as head of retail & commerce for Dentsu North America. Khan most recently was executive director of retail media and digital commerce for that holdco’s Unilever client. One reason for that move: the commerce media and retail media worlds continue to grow at impressive rates. Brian Wieser’s Madison & Wall recently noted that commerce media in the…

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