Social & Advertising · via Digiday

Future of TV Briefing: Which agency team(s) should be responsible for YouTube Shorts?

18h ago · curated by Catalyst Web Trendz

This week’s Future of TV Briefing looks at how agencies are sorting out which teams take the lead for buying YouTube Shorts ads. ‘A very big jump ball’ YouTube’s Netflix counter, streamers’ aggregation plays, California v. Paramount and more ‘A very big jump ball’ YouTube Shorts may be the most enigmatic media channel for ad agencies today. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

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