Publicis Groupe is skipping the CMO and pitching directly to CEOs worried about staying ahead of AI and shifting consumer habits, according to the French agency group’s chairman and CEO Arthur Sadoun. “We are increasingly seeing CEOs involved in what we do,” Sadoun told analysts during the holding company’s third quarter results call, held this morning. “[We] are seeing that because CEOs are passionate about AI, and they understand that if they want to continue to lead their company, they need to understand AI,” he added. “This has to start from the top.” AI investments are are major concern for many American chief executives. A Harris Poll…
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