This story was originally published on Digiday sister site, Glossy. By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands. But the crossover between sports and beauty has only just begun, according to panelists at Glossy’s Pop NYC event in Manhattan earlier this month. WNBA star Hailey van Lith, stylist Dianne Garcia, tennis brand Courting founder Courtney Kelly and Jenna Smith, founder of sports marketing agency Tantamount Sports Group, joined the Pop NYC stage to discuss the state of sports and beauty crossovers. Continue reading this article on digiday.com . Sign up for Digiday…
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