Subscribe: Apple Podcasts • Spotify Gone are the days where publishers enjoyed a surplus of search traffic referral. AI bot crawlers have usurped those eyeballs. Publishers, however, aren’t taking the changes lying down. The degradation of search referral traffic isn’t new. The writing has been on the wall since the advent of AI chatbots. Now, AI features are keeping users on Google’s platforms longer and the Google-publisher value exchange is in free fall. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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