This article was first published by Digiday sibling Modern Retail . When and how to use AI in advertising imagery is proving to be one of the biggest questions facing marketers this year. For some brands, AI platforms and services are proving to be game-changing for their ability to speed up creative processes, and save money. Companies like personal care brand Goodwipes are using it not only to create content but also to optimize past photo shoots, while others like Hilton are using AI tools to fuel more ad campaigns without extra shoots. Conglomerates like Unilever are using editing and visualization tools to quickly jump on viral trends ,…
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