A significant drop in organic traffic is easy to spot. The harder part is recognizing when performance is weakening before that drop appears in a monthly report. Organic performance rarely deteriorates without leaving clues. A commercially important page might start slipping for a handful of searches. Google may switch between URLs for queries that previously had a clear ranking page. Impressions can increase while clicks level off. Overall traffic can even look healthy while fewer visitors reach the pages responsible for leads and sales. None of these changes necessarily looks serious on its own. A five-position drop across a handful of…
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