Earlier this year, YouTube made a major infrastructure play to help iron out the operational layer of the creator economy. In the last week, the platform announced two major changes that will affect how creators are monetized and measured. On August 24, YouTube will change how it counts views, registering a video view from the moment it starts to play (YouTube applied this to its Shorts views back in 2025). Its older, more strict view count metric was unknown, but was at least several seconds (YouTube’s creator liaison, Rene Ritchie, just said on X that auto-play used to take “some amount of seconds” to count as a view). That “some amount of…
This is a curated summary. The full story was reported by Digiday.
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