Marketers want their brands to be part of culture, rather than advertising around it — and see fandoms as the way in. Marketing execs have long since rallied around industry buzzwords like authenticity or community. From RFPs to campaign planning, high level marketing execs have entered “fandom” into the current buzzword du jour. For this word — unlike so many other parts of the industry — marketers have a consistent and clear definition. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
This is a curated summary. The full story was reported by Digiday.
Read the full story at Digiday
