If you want to improve your local rankings, start by getting specific with your Google Business Profile category, choosing relevant additional categories, and fully completing your Profile. Whitespark studied 1.8 million Google Business Profiles across 4,209 categories to learn more about the impact of Google Business Profile categories on rankings, identify notable trends among businesses with specific GBP categories, and explore the curious things that happen at the intersection of different categories. ( Disclosure : I’m the founder of Whitespark.) The findings challenge some assumptions about how category selection and Profile…
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