Most brands still don’t have a clear picture of how much traffic AI Overviews are sending them. Google hasn’t given us a clean signal for AI Overview traffic in Search Console, making it difficult to know how much organic traffic is coming from AI Overviews, which content is driving it, and how accurately that traffic is being reported. So we built our own tracking. Since September 2025, I’ve been capturing AI Overview referral data for one of the brands I manage in the transportation industry. From September 2025 to June 2026, we recorded 51,200 tracked events across 1,661 cited snippets. The data shows that AI Overview prominence in the…
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