Nikolaus Beier, svp of media and marketing services, Sportradar The power sports hold for marketers — to attract massive attention, foster engagement and bring fans together — were on full display during the New York Knicks’ run to the NBA championship this summer, and, more specifically, their massive Game Four comeback. It was a significant achievement in the sports world, but also a strong indication of how heightened fan engagement creates value for brands to capitalize on. Just think about how many fans viewed OG Anunoby’s tip-in live during the game, and how many were fed clips of it on the night of the game and afterward. With…
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