How do you write a listicle that performs well in classic and AI Search? In last week’s Memo , I dug deep into 5.3 million search results to see if Google demoted listicles. Quick recap: Listicles are still everywhere. At least one true listicle appeared in the top 10 SERP results for 55.1% of the 60,000 queries analyzed, and in the top 3 for 32.3%. Query intent is the biggest lever. Google shows 5.3x more listicles when the query explicitly asks for a set of options. No universal demotion. Google shuffled who ranks: only 52.5% of queries kept the same position-one URL between January and August. Publishers beat brands. Publishers supplied…
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