Over the past few months, six organizations have published new research, models, and perspectives on measuring marketing performance. They come from different disciplines, including SEO, PR, analyst relations, and media measurement, and they don’t always agree. Together, though, they point to a broader shift: marketing success can no longer be measured through website traffic alone. Rather than competing ideas, these perspectives describe different dimensions of the same problem. Comparing them side by side reveals where they overlap, where they diverge, and what marketers can learn from each as they rethink demand generation in an…
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