Social & Advertising · via Digiday

Why CNN International is building for agentic ad market that barely exists yet

18h ago · curated by Catalyst Web Trendz

Why CNN International is building for agentic ad market that barely exists yet

Plenty about CNN’s future is up in the air now the Skydance deal has gone through. CNN International’s plan to sell ads through AI agents isn’t among them. Seven months after announcing the move, the network still has it on course to launch in the first quarter of 2027. “I gave a Q1 timeline to have the first dollars flowing, which I would still be hopeful for,” said Faisal Karmali, who is the vp of digital operations for CNN International Commercial and sister company Warner Bros Discovery. Beyond the timeline, the network has shared little about the agent itself. What’s on record is that it’s building in-house agentic infrastructure…

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