Apple has reopened its long-running feud with ad tech over who gets to identify people on its devices and so advertisers can serve them ads. It started when the latest software update for iPhones landed last month and The Trade Desk’s ads stopped loading in the Safari browser. Apple had clocked two of its web addresses: the ad server that puts its ads on screen and its UID 2.0 identity system. The industry soon worked out that ID5, LiveRamp, permutive and Audigent had been cut off too. In early October, Apple partly restored The Trade Desk’s ad server. UID 2.0 and the other identity vendors stayed blocked and Apple said nothing while the…
This is a curated summary. The full story was reported by Digiday.
Read the full story at Digiday
