Search & Digital Marketing · via Search Engine Land

Why every SEO team now needs a social topical map

8h ago · curated by Catalyst Web Trendz

Why every SEO team now needs a social topical map

Google Search Console’s new Platform properties went live for our YouTube channel on July 7. On the first day alone, we recorded 18,233 impressions from Google Search. Eleven days in, the running total passed 200,000. Clicks across those 11 days: 87. Extrapolate that run rate across a year, and it’s 6.7 million impressions and roughly 2,900 clicks we had never seen before. That gap is the single most useful thing the new report shows. Google already considers the channel eligible to appear for roughly 18,500 searches a day. Now you can see all of it, and it changes how social and video content should be planned. What launched and why it…

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