Social & Advertising · via Digiday

Why Google’s ad business escaped a breakup

18h ago · curated by Catalyst Web Trendz

Why Google’s ad business escaped a breakup

Google’s immunity to breakup is starting to feel inevitable. Another attempt to force one has been written off. That’s despite the world’s largest advertising business being judged to have built that dominance on an illegal monopoly over online advertising. Judge Leonie M. Brinkema, of the U.S. District Court for the Eastern District of Virginia, ruled the company will answer instead through a string of behavioural remedies. Why she chose that path isn’t public yet. Her written reasoning is sealed for 14 days while both sides check it for anything that shouldn’t be made public. Until it’s released, nobody outside the case knows exactly what…

This is a curated summary. The full story was reported by Digiday.

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