You’ve seen the headlines this year. Culver’s, Texas Roadhouse, and Nothing Bundt Cakes are opening hundreds of new locations. Wendy’s, Papa John’s, and Pizza Hut are closing hundreds. Jack in the Box, Red Robin, Denny’s, and Red Lobster have trimmed their footprints, too. The easy explanation is the economy, menu fatigue, or private equity. Those factors likely play a role. But when we analyzed Local Visibility Index (LVI) data comparing eight expanding restaurant brands with eight contracting ones, we found something missing from most of that coverage: a consistent, measurable gap in how these brands show up online across every channel…
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