Traditional link building agencies had an incredible run. The pitch was easy to sell: “We build you links from high-DR sites with commercial anchor text, your rankings improve, and you get a spreadsheet every month that tallies up your backlink counts.” SEO teams would report to their leadership: “We built X number of backlinks this month,” broken down by domain authority. The pricing model was simple: The higher the domain authority, the more expensive the backlink. That supply chain link building model worked well for more than a decade. But the market has evolved beyond the service model. Do backlinks still matter for SEO? Yes. Links…
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