Raise your hand if you’re frustrated by how much traffic Google has clawed back with the launch of AI Overviews and AI Mode. Admittedly, both of these can be crazy helpful for users. (I know – it pains me to type it.) But across various industries, the response has been overwhelmingly negative. Publishers argue that Google is using their content without sending enough traffic in return. Some question the legal responsibility of AI answers . Others are pursuing legal action or considering opting out of Google altogether . Fine. To avoid a 6,000-word detour, I’ll concede the point: it doesn’t feel fair. But many of the same businesses…
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