YouTube appears to be testing a new mobile ad format that displays static image ads during horizontal video playback, potentially creating an additional inventory option for advertisers without fully interrupting the viewing experience. If rolled out more broadly, the format could increase ad frequency while changing how users consume long-form content on mobile. What’s happening . The experiment overlays a sponsored image ad on part of the screen while a video continues playing in landscape mode. Unlike traditional pre-roll or mid-roll video ads, the image doesn’t pause or replace the content being watched. According to early observations,…
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