When I first started working in Google Ads, I wished someone had explained which recommendations to trust and which to question. Some can improve performance. Others can increase costs or make changes that don’t align with your strategy. Google Ads changes quickly, and trial and error is part of the job. Here are four recommendations and settings I’d review carefully before enabling them. 1. Auto-apply settings Shortly after Google introduced the Recommendations tab, it also introduced the auto-apply feature , encouraging advertisers to let Google automatically implement many of the suggested changes. We’ve had several close calls with…
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