Amazon is partnering with OpenAI to let advertisers extend campaigns from Amazon DSP into ChatGPT, giving brands another way to buy into the chatbot’s growing advertising inventory. Driving the news . ChatGPT Ads inventory will be available through Amazon DSP as a managed service, with Amazon helping advertisers set up and optimize campaigns. Delta Vacations is among a select group of U.S. advertisers participating in the pilot. The integration is limited to the U.S. at launch. Why we care. The pilot gives Amazon advertisers a new route into ChatGPT Ads without requiring them to manage campaigns directly through OpenAI. It also connects one…
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