Watch this video on YouTube On the latest episode of PPC Live the Podcast, Ana Kostic shared how one account restructure taught her a lesson that still shapes how she manages paid media today: successful PPC isn’t about building the perfect campaign structure—it’s about protecting the business behind it. The mistake: A “perfect” account restructure Early in her career, Kostic inherited a Google Ads account with a messy structure. Determined to apply PPC best practices, she rebuilt the account from the ground up, confident that cleaner campaigns and better keyword organisation would improve performance. Instead, traffic and sales dropped by…
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