What publishers once filed under someday now has a deadline, and Apple set it. With its latest software update, the tech firm started blocking companies that track people who browse the internet to target them with ads, cutting them off inside its Safari browser without warning. So far it affects the largest players but there’s concern that it could span the gut of ad tech. Publishers are understandably worried. They rely on at least some of those companies to make their audiences valuable to advertisers. When one stops working in Safari, bids on their traffic drop. Some are already seeing those dips hit revenue. Many are still working out…
This is a curated summary. The full story was reported by Digiday.
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