The future of AI adoption and the role of CMO in that disruption and transformation were central hot topics discussed on the main stage across the two days of DMexco 2026 held in Cologne, Germany this week. Conference media partner Digiday hosted two panels that outlined the central challenges and opportunities of both those themes. The first panel on the first morning of the conference, which featured Meta’s Tino Krause, regional director Germany, Austria, Switzerland, Kristin Fracchia, Gamma’s chief growth officer, Alexander Beresford, Taxfix’s CMO and chief growth officer, and Asil Yilmaz, design director at IBM, keyed on how to turn AI…
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