Most GEO and AI search budget recommendations optimize for the wrong KPI. Increased sales and profitability are the objectives. AI search visibility to the right searchers at the right time is simply another way to drive revenue. A citation is visibility. A booked opportunity, incremental sales, and a new customer. That’s performance. Those outcomes are correlated, but they’re not the same. The gap between them is where a lot of GEO budget goes to die. That’s why the first job isn’t getting cited more. It’s getting cited in the recommendation prompts that actually precede a purchase in your category. Approaching GEO differently I’ve been…
This is a curated summary. The full story was reported by Search Engine Land.
Read the full story at Search Engine Land
