Watch this video on YouTube Google Ads Liaison Ginny Marvin, joined me this week on PPC Live The Podcast for a very interesting episode of her sharing mistakes, lessons she’s learnt and lessons the PPC community should be learning. According to Marvin, advertisers navigating the accelerating pace of automation and AI should resist knee-jerk reactions to platform changes and focus instead on understanding how updates affect their actual business goals. Marvin discussed everything from costly campaign mistakes earlier in her career to Google’s August Smart Bidding changes, AI-powered tools and what advertisers should expect next. Understand an…
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