Google is rolling out a slate of measurement and data tools aimed at helping marketers better understand what’s driving growth — and where to spend next. What’s new. Google is expanding Data Manager beyond Google Ads by integrating it into Google Analytics and Display & Video 360, giving marketers more places to manage and activate first-party data. The company is also making the Data Manager API universal by adopting the IAB Tech Lab’s ECAPI standard. And in Google Ads, a new Data Strength Uplift Metric will help advertisers quantify the value generated by their first-party data setup — potentially giving marketers a clearer business case…
This is a curated summary. The full story was reported by Search Engine Land.
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