Google has published three new Help Center pages explaining how Performance Max campaigns with pay-per-lead goals will work, following its announcement that Local Services Ads (LSAs) are being integrated into Google Ads . The documentation provides the clearest look yet at how advertisers will configure, target and optimise the new campaign type. What’s happening . The newly released Help pages cover three key areas of the rollout: Campaign settings for Performance Max campaigns with pay-per-lead goals. Targeting options for pay-per-lead campaigns. Best practices for maximising performance. The guides outline how advertisers can configure…
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