Backlinks ranked as Google’s second most important ranking factor in a new survey of 131 SEO professionals conducted by Zyppy. Relevance ranked first, and content quality ranked third. Backlinks ranked No. 2. Although Google’s Gary Illyes has said links are not among Google’s top three ranking signals , 54.8% of respondents selected backlinks as one of the three most important factors. Only relevance ranked higher at 57.1%. Links from trusted, topically relevant domains and pages with real visitors received some of the highest ratings among backlink-related factors. Spammy backlinks ranked among the strongest negative signals. Cyrus Shepard…
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